Before the pandemic, businesses frequently printed business cards, brochures, flyers, and displays for trade conventions and conferences. There were manuals and leaflets galore. And then COVID-19 hit and the printing world as we knew it changed.
With seemingly the entire world on lockdown, businesses needed to change formats from the printed format to the digital one. From gathering in groups to seclusion. From handshakes and business card exchanges to six feet of separation and Zoom conferences.
Restaurants now need throw away menus on cheap paper, banners declaring they are open and signs for curbside pickup and to go orders.
Grocery stores, long known for their extensive circulars (sometimes with coupons), have streamlined their sales offerings and therefore the circulars. Gone are the six page ads in favor of a single page with few coupons and far between.
Every business is both trying to make money and save money at the same time. And what about consumers?
Parents of graduates have long since given up on ceremonies and parties and have now turned to banners and lawn signs showcasing their children‘s accomplishments.
Family members and employers of workers on the front lines show their appreciation with die cut signs and lawn signs declaring that a hero lives or works there.
Although the printing world has changed due to changes in customer consumption, the printing industry is not going anywhere. As our customers come up with creative solutions to their problems, we too evolve and nurture creative solutions to help meet their needs. And we will continue to do so.
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